Priscilla, a really good friend of mine, posted something funny on Facebook; it was about the Hot Topic store, yes, that one “goth and punk” store you’d see practically in every shopping mall across America:
I remember when this place was scary and all the weirdos use to shop there (like me). Now there are nothing but justin beiber/britney spears/ lil wayne shit everywhere! Way to sell out… wtf is going on??
When I was about 13 years old, Hot Topic had to be the scariest and most intimidating clothing store to go to. The setting was too unfamiliar for me. And every time I stepped in there (which always took a few hesitations before going in), I felt like I stood out too much–it almost felt like trespassing to a shady back alley where deadly moshpits, sadistic rituals, and sacrifices of small animals took place.
When the “emo” trend peaked in 2003-ish, the brand became MUCH more mainstream and acceptable. The transformation from being a dark, gothic/punk/metal clothing store to a hip & trendy one happened so gradually that I didn’t really notice until now.
However! I’d really like to clarify that I think Hot Topic is still a cool and fun store EVEN THOUGH they sell Justin Bieber t-shirts and Twilight merchandise now. I still visit them every time I get the chance to go to the mall. So this entry is not really a “complaint”, it’s more for nostalgic purposes…Remember when Hot Topic use to be a place for freaks, but now it’s just full of hipsters, Bieber tweens and kids who barely started jumping on the late emo wagon? Yeah, it’s KIND of like that.
That said, I’ve done my research and I’d like to share a couple of screenshots I took of the old and present Hot Topic online store and compare them side-by-side. If you couldn’t tell, the left images are old Hot Topic circa 1998-2002, the right images are the most current ones (more after the jump!).
Index page
As a kid, I associated death, darkness and weird sexual fetishes with Hot Topic.
Now, I associate them with hip people who ride their beach cruisers on the beach, have hip bonfire gatherings and rap to Kid Cudi songs all day.











